If you’re a brand and you’re not thinking about sustainability and your community impact, what are you even doing?

At first, it felt a little silly to write a blurb stressing that global thinking matters to us  — because it feels so table stakes. 

But also, there are a lot of companies out there that are straight up not thinking this way and not trying hard enough to do better. As consumers ourselves, we don’t always feel comfortable supporting these companies so we wanted to put it out there that we’re doing our best to run an ethical brand. This is important to us and we know it’s important to you.

We aim to make conscious, thoughtful choices at every turn, at every stage of the process. We strive to consider our own learned biases, blind spots, privileges in all decision making. We promise to lead with love and make the right choice even if it’s a harder road.

We also acknowledge that we’re always learning and refining. If you see room for improvement at Sero, please support us in our growth by letting us know. We appreciate you and everything you have to offer.